Typography
Techstars uses the Helvetica Neue font. This typeface provides a classic yet modern style that works well for print, websites, mobile apps, and electronic publications. These two weights are used:
Helvetica Neue Bold
Helvetica Neue Regular
Bold and regular weights are used for the majority of applications, with regular used for links & smaller headlines (H3 and below) in digital formats.
Public-facing materials must use Helvetica Neue. On rare occasions when Helvetica Neue is not available, Arial may be used.
Typography Usage
Helvetica Neue Bold is used for headlines.
Helvetica Neue Regular is used for subheadlines, body copy, and other cases.
Kerning/Tracking: Use -4% for headlines and -2% for body copy.
Leading: Use +5pt of type size as a starting point, loosening or tightening depending on visual coherence, application, and your best judgment.
Color Contrast
Color contrast should meet level AA of the W3C Web Content Accessibility Guidelines.
Digital Applications
The default paragraph font size is 20px on larger screens and 15px on smaller screens.
Incorrect Use
Do not use colored text.
Do not use black text over photo backgrounds.
Do not use white text over bright or busy backgrounds.
Do not put text over faces.
Do not use excessive white text as body copy.
Do not place text at an angle.
Do not place text along a curved path.
Do not use a similarly sized header and subheader font.